(the quote starts from 1:55)
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're gonna try to sell it.
It started with "What incredible benefits can we give the customer? Where can we take the customer"? Not starting with "Let's sit down with the engineers and figure out what awesome technology we have and how are we gonna market that?" And I think that's the right path to take.